AICP Sponsor Reel premiered during an exclusive screening at the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City.
A permanent archival at the AICP Show.
ECD / Director: Darryl Mascarenhas
Executive Producer: Bob Nelson
Producer: Ben Foster
Motion Design Lead: Rainy Fu
Designers: Rainy Fu, Darryl Mascarenhas, Ann Kruetzkamp
Animation Lead: Zach Rubins
Lighting Lead: Alex George
Compositor: Chris Vincola
Colorist: Darryl Mascarenhas
Sound Design & Music Composition: Jeremy Yang
Using the image of a hand, we wanted to portray the idea of digital creation came from a tangible perspective. Nothing digital can be created without the fundamental.